How to verify your About page for local inventory ads (European countries)

If you want to create local inventory ads in a European country, Google requires that you verify your website’s About page. This article gives you a simple, step-by-step guide to the verification process.

Your About page must contain the following information:

  • Physical address
  • Contact information
  • Location where the company is registered
  • Industry-specific registrations, licenses or authorizations

1. Log into your Google Merchant Center account

2. Go to Tools > Local Inventory ads setup

3. Select your country

4. Add your About URL

5. Click Save

Note: Review of your About page can take up to a week.

Remember, there are numerous steps involved in setting up your local inventory ads and you will need to create a local inventory feed. You can do this through ShoppingFeeder, and we even offer a free trial to help you get acquainted with the platform.

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