Reviews tend to pop up all over the internet, whether you want them to or not, so why not encourage them? Why not leverage them to your advantage? If you want your e-commerce business to thrive, you’ll need to consistently identify opportunities for improvement, and product reviews can help in this effort. In this article we’re discussing how product reviews can help your Shopify store grow and the top 5 Shopify apps every store owner should consider.
The benefits of product reviews for e-commerce stores
Build trust and practice transparency
Thanks to the e-commerce boom, your customers are spoiled for choice. They can shop anywhere, so why would they choose you? Well, because they trust you. With all the options out there, online shoppers are becoming increasingly savvy and demanding when it comes to the overall buying experience. They want to be assured of excellent customer service and product quality that meets (or even exceeds) their expectations. They’ll be looking out for anything on your website that indicates trustworthiness, and that is where reviews come into play.
Product reviews let your customers know that you value transparency. Reviews on your website (whether good or bad) can help position you as a credible, trustworthy retailer if you approach it correctly.
Did you know that 84% of shoppers trust reviews as much as personal recommendations? Once people trust you, they are far more likely to interact with your products and potentially make a purchase. In fact, a study found that visitors who interact with reviews and Q&As are 105% more likely to purchase while visiting the site!
New retailers may be particularly wary of asking for reviews, for fear of the dreaded 1-Star rating. Remember, though, that any setback can become an opportunity. Say you do get a terrible review, so what? Use it as an opportunity to prove to that frustrated customer that you care about customer satisfaction. Respond to the poor review directly and other potential buyers will see that you are a responsive retailer who can be held accountable; this way, anyone with misgivings about your store will be more inclined to try you out.
So, there’s an opportunity to prove your worth as an online retailer. In addition, bad reviews actually give you the chance to make corrections. You can pull products that perform poorly, change your delivery partner if you get negative feedback on fulfillment processes, or even contact happy customers to acquire testimonials that will look fantastic on your website.
Convinced? Good. Now let’s help you choose an app to get product reviews on your Shopify store.
Top 5 Shopify Apps for Product Reviews
All of the apps in this list have a 4.9 star rating on the Shopify app store. It’s important to keep in mind that the best app for your business will depend entirely on your specific needs and budget. So, let’s get into it.
With judge.me you can set up automated emails that request reviews from your customers straight after they purchase something. What’s cool about this app is that people who receive it can submit the review from their email platform. Not having to go back to the store page means people are a little more willing to actually leave a review; there’s just less resistance if the process is simpler. Emails are also fully customizable within the email editor, and you can even incentivize reviews with coupons and reminders.
Using the app’s widgets, you can place reviews on your Shopify landing page or under particular products, and you can push the reviews to Google search snippets, Google Shopping, Facebook and Twitter!
The Free Forever plan offers unlimited review requests as well as social push. The Awesome plan for $15/month offers Q&As as well as photos and videos in addition.
Loox is also a fantastic option, offering the same automated emails as Judge.me. Reviews cannot be filled out within the email, however, but rather on the store page using Loox’s review widgets.
Loox allows you to send out review requests to customers from up to 3 months back on first install, which is a huge bonus. Unfortunately,n there’s no free forever plan, but there is a 14-day free trial if you’d like to try it out before committing. The basic plan is an affordable $9.99/month and also allows users to import reviews from any source!
This app lets you add customer testimonials, with photos, to any page on your website for the price of $9.99/month. A 7-day free trial is also available. Like Judge,me, this app also lets customers leave a review via email.
Using Testimonials and Reviews, you can show a Verified Buyer tag on certain reviews and also moderate your reviews to choose which ones are published to your site. The app has 5 available review widget templates, all of which can be customized.
Editorify is a great app if you’re a dropshipper selling on Shopify. For the cost of $9.95/month you can import product reviews and videos from Alieexprexx, Alibaba, Amazon, Youtube or Vimeo.
Editorify also allows you to create a Keyword Blacklist to filter out any unwanted reviews being published to your website.
Rivyo is one of Shopify’s more affordable review apps. There is a free plan as well as a Premium plan for $5.99/month. Premium allows you to import Alieexpress product reviews as well as send automatic feedback mail to customers who have reviewed your products.
Unlike the other apps in this article, Rivyo offers unlimited product reviews, social sharing and Q&A functionality, all on the free plan, making Rivyo one of the best apps for a Shopify retailer on a budget.
Is there another you think is worth mentioning? Let us know in the comments!