Google Merchant Center Suspended?

Getting your products listed on Google Merchant Center (GMC) is crucial for success in the digital marketplace. GMC is a platform that allows online retailers to upload their product data […]

Seasonal E-Commerce Marketing

To maximize your e-commerce success, it’s crucial to leverage the power of seasons, whether it’s summer, winter, or holiday season.Seasonal Marketing is useful for brand loyalty, customer segmentation, and helps […]

Finding the Sweet Spot: A Slice of Niche

Let’s uncover what niche marketing for e-commerce really means… Roughly 10% of the world is left-handed. And unbeknownst (or knownst) to the right-handed majority, are daily challenges lefties face: Left-handed scissors; ink pens; which side […]

A/B Testing Google Shopping Ads

A/B testing your adverts are important for any e-commerce store – small or large. A/B testing (or split testing) involves creating two or more variables of the same advert, and […]