Going Multichannel: Broadening your reach
Going multichannel is a useful marketing strategy that involves being active in many channels. The benefit of doing this is that you can easily communicate with your audience at every […]
SEO: Explained
This article will explain the fundamentals of Search Engine Optimisation or SEO. We’re trying to simplify marketing jargon for budding e-commerce owners out there. This is because we want to […]
Boost your online sales
It’s important to remember that businesses always go through different phases – including plateaus and slower sales periods. This is true for both new e-commerce businesses and more experienced brands […]
Remote work: Make money from home
We’re all still unsure about how long we’re going to be confined to our homes during lockdowns that have emerged globally in response to the growing pandemic that is COVID-19. […]
Post-pandemic predictions
The novel coronavirus or covid-19’s effects have rippled across the world; the global population fear not only disease, but also irrevocable changes to the economy that will change the notion […]
Upskilling and reskilling in the face of a global pandemic
At present, we receive daily updates that are disruptive to our professional personal lives. COVID-19 is heavily disrupting the economy and normal working operations for almost every business across the […]
The 4 P’s of marketing for new e-commerce businesses
Marketing, of all kinds, aims to connect with your audience at the right place and time. Today, digital marketing creates a means for most of this to happen online. Digital […]
Email strategies for eCommerce stores
Email marketing is key for eCommerce businesses. It’s a known fact that you’ll need to grow your email list, send personalised messages and engage with returning customers. However, it’s important […]
E-commerce fluctuations during global lockdowns
It’s all over the news: new COVID-19 cases and testing kits. Cases are rising all over the world and there have unfortunately been many deaths already. It’s all anyone can […]
Make money from home during lock down
With the world stuck at home thanks to the outbreak of the coronavirus, you may be looking for ways to supplant the gap in your income this month. Although many […]
