Getting Conversions on Facebook
One of the biggest challenges for online businesses is getting traffic but no sales.
It’s sad but true that many potential customers will search your website but leave with abandoned carts. However, there are some things you can do to increase conversions on your website.
Since there are many global platforms to make sales, we’re going to discuss everything about getting conversions on Facebook that you may need to know.
Why should I use Facebook for Conversions?
Facebook is one of the world’s most popular eCommerce platforms, with around 2 billion active monthly users.
Some of the main reasons to start selling on Facebook include:
- Low marketing costs, allowing you to adjust your budget as needed
- Easily reach a targeted audience, allowing you to reach a select group of customers. Your ad spend isn’t wasted on people who aren’t within your audience.
- Boost your website traffic due to a large number of active Facebook users. Create many links that send customers to your website.
- Improved brand awareness and recognition with your target audience. Become easily recognizable amongst your target audience.
5 Tips for Getting Conversions on Facebook
Get specific with your ad targeting.
Facebook offers some of the most advanced targeting options out there. Especially if your budget is limited, you’ll need to ensure you have a low cost per conversion because you’ve targeted the perfect audience.
Use striking images within your ads.
If your visuals are bland, the chances are that not many people will click or read your ad to completion. Clean and eye-catching visuals are needed to show off your brand image, so you should invest in professional designers or photographs if required.
Use remarketing on Facebook.
Remarketing refers to an audience who has interacted with your brand before but who have not converted yet. The purpose of targeting this group is because they are already familiar with your brand and may have a higher intent to purchase your products.
Keep your destination in mind.
You are likely sending your audience to a landing page, so you need to make sure you’re presenting the best possible landing page. Your web page optimization could include mobile and app optimization, adding your Facebook pixel, clarifying information about your products and keeping it simple with your layout.
Include a clear call-to-action (CTA).
If you don’t have a CTA in your ad, you’re missing out motivating your audience to take action. Ensure you have a relevant and short CTA for each ad. You can include various CTAs depending on your ad’s intention, such as ‘Sign up’, ‘buy now’ or ‘learn more’.
Integration with Facebook for Conversions
Did you know you can integrate your Facebook account with ShoppingFeeder?
Manage all of your products from one convenient dashboard and start reaching more people with better product listings.
You can also integrate your Facebook account with ShoppingFeeder to start getting more conversions on Facebook.
Learn More about Facebook from ShoppingFeeder
We’ve written a lot more about Facebook to help you learn about the platform! Some of our related articles include:
- Listing your products on Facebook
- Verifying your Domain with Facebook
- Learn the difference between Google and Facebook Ads
- Setting up Facebook Dynamic Product Ads
Summary
We think it’s a great idea to list on Facebook. Some of the main reasons include impressive targeting, low marketing costs, improved brand awareness and better website traffic to your store.
