How to link your Google Merchant Center and My Business accounts
If you want to create Google local inventory ads and Shopping actions, you will first need to link your Google Merchant Center account with your Google My Business account.
This will link your inventory information with your store information.
The benefit of running local inventory ads is in attracting more people to your physical store. Google local inventory ads allow store owners to showcase their products and store information to nearby shoppers that are searching for items with Google.
When a shopper clicks on your local ad or free local listing that shows your product, they will arrive on a Google-hosted webpage for your store. This page is known as the local storefront. Shoppers will use this local storefront to view your in-store inventory and find out about your store hours, address/ directions, and more.
Did you know that you can create a local inventory feed with ShoppingFeeder? We’ve even embedded the Google Merchant Center within the platform so you can manage your feeds in one, centralized location.
ShoppingFeeder is an all-in-one marketing channel solution that lets you sell where your customers shop. Save time and money and we’ll do the technical automation work by updating your products across every channel that you’re live on.
Follow the simple steps below to link your Google Merchant Center and My Business accounts:
1. Sign into your merchant center accounts
2. In the top right corner, click on the Tools icon and select Account linking from the drop-down.
3. Click on Google My Business.
4. Select Link a Google My Business account.
5. Enter the email address of your Google My Business account manager.
6. Send request.
7. Log into your Google My Business account and accept the linking request.
If you need more help, please contact us at ShoppingFeeder and we’d love to assist.
