Our top PPC Tools
Creating an exceptional PPC ad campaign (on Google or elsewhere) is a difficult task to follow through, no matter how experienced you may be. There are a lot of time-consuming steps that you have to follow, including keyword research, landing page creation, keyword optimisation at every step and overall campaign design.
You’re in luck, though – there have been massive strides in the development of PPC tools. Using a PPC resource can significantly reduce the amount of time needed to create your ad campaigns. If you are a PPC manager, or new eCommerce owner looking to create your own PPC campaign, you should be excited!
We’re going to discuss some of our favourite PPC tools that make research and campaign work simpler and faster.
Of course, you could always try out campaign management services with ShoppingFeeder Agency if you don’t have time to run your own ads.
SpyFu
SpyFu is used for spying on competing businesses, as you might have guessed from its name. Spying is possible because SpyFu has a significant database which is used to track and record the ads and keywords that your competitors are using. This tool also gives you an opportunity to spot any keywords you may have missed in your campaign.
You don’t need to spend hours researching keywords, optimising copy because you can see exactly how competitors approach their ad campaigns.
It’s important to note that SpyFu lets you see the keywords that your competitors are actively bidding on and how much they spend on their bids, as well as historical ad data. From the historical data, you can see all the ads that the business has run over the duration of their campaigns, and which changes were made to their ads.
SpyFu costs around $33 per month.
Ahrefs
Ahrefs is primarily known as a formidable SEO tool, but it has a lot of PPC functionality that you might not have known about. By using Ahrefs, you can research competitors ads, keywords, bids, traffic sources and more. It’s quite a broad PPC tool, with a lot of useful features for your campaigns.
However, one of the main reasons we like Ahrefs is because it has a large database of keywords. This is the perfect place to conduct your keyword research. It will find you related keywords, as well as significant filters that you can apply to your keywords, such as price, volume and difficulty. If that wasn’t enough, it also includes a feature that shows you how much traffic for specific keywords comes from paid search or organic search.
Ahrefs is a great option if you’re looking for one platform that, altogether, has a vast array of features in one place.
Ahrefs is a bit pricier than some other options at $99 per month.
Google Ads Editor
While this may not be a specifically research-based tool, it’s absolutely essential, because it allows you to edit a large variety of ads and campaigns quickly.
Google Ads Editor allows bulk edits and optimisation, and the desktop version is even faster than the browser interface. It’s vital for any PPC manager and is absolutely free to use.
SEMRush
SEMRush is one of the most useful tools available for PPC research. It provides both long and short-tail keywords, along with keyword information, such as the amount of PPC and organic traffic. It will also allow you to conduct research that is country-specific in over 130 countries.
In using SEMRush, you’ll be able to see data about how many searches certain keywords are getting, their Adwords cost price per click, results for each keyword and the competition level of each keyword.
It’s important to note that their keyword research tools are free to use, but if you want to make use of keyword tracking and other advanced features, you’ll have to upgrade to a paid plan. Their Pro plan is around $120 per month, with annual billing options that offer discounts of up to15%.
Google Keyword Planner
This is the natural choice to consider, since you’re likely looking at advertising on Google anyway. Google’s keyword planner is designed for Google Ads, and is a free research tool that is fairly easy to use.
The benefit of using this tool is that it easily shares keyword search volumes and competition on individual keywords, as well as a list of related keywords, What’s nice is that you’ll also be able to find a suggested Adwords bid based on your search.
Google Trends
Google Trends is a powerful PPC tool that makes it easy to see what is popular in the world at any chosen time, and it also acts as a market research tool for finding profitable PPC keywords.
All you need to do is type in a keyword, and Google will return with a popularity meter from 1 to 100 that shows how popular a keyword is at your chosen time. It will also show you historical popularity for a keyword, as well as data that shows if the search volume is rising or falling.
Google Trends is 100% free to use, however, some data limitations may occur.
Unbounce
You may be looking for help after you’ve successfully improved your keyword collection. One thing you could do to improve your PPC campaign is to build a custom landing page. This is important because PPC campaigns that use landing pages usually receive better conversion rates compared to campaigns that use general service or home pages.
That’s where Unbounce comes in. It’s an easy-to-use landing page builder that can build a beautiful landing page in minutes. It also includes 80 pre-made templates that you can edit through a drag-and-drop system.
Unbounce can help you increase your Adwords quality score by optimising your landing page, and can ensure that your traffic gives you better results.
Bear in mind that Unbounce is quite pricey at $80 per month.
PPC Protect
This one isn’t the same as the others. However, it’s still incredibly useful for any PPC campaign.
PPC Protect actively monitors the clicks on your ads and blocks suspected robots. It has a huge database of VPNs, proxies and suspected IP addresses in order to catch fake clicks. This can help you get the most out of your budget, since you don’t want to pay for any fake clicks.
The benefit of using PPC Protect is that you can rest easy knowing real people are clicking on your ads, and you are not wasting money on bots.
PPC Protect costs $70 per month.
PPC Hero
Since Many PPC tools can be quite pricey, we’re adding a free resource to the mix.
PPC Hero is a dedicated blog for all things PPC, including strategy, industry news and more. It’s one of the most insightful PPC blogs around and has been optimised for easy mobile reading.
Give it a try next time you want to learn more about PPC.
Conclusion
Regardless of how experienced you are with PPC, it’s important to know that there are a ton of time-saving research tools out there that can help you get your PPC campaigns up and running in no time.
Some tools you might want to use including extensive keyword research, landing page creation and optimisation, blocks against spammers and bots clicking on your ads and a competitor analysis to see what keywords you should be using.
Do you need help marketing your ecommerce store? Get in touch with ShoppingFeeder today. We’ve got experts ready to assist you with every element of setting up your ecommerce store to its full potential.
