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Using Pinterest for your Online Store

We know that Pinterest has active users to the tune of over 300 million monthly users.

Who wouldn’t be excited about the prospect of leveraging all of Pinterest’s native shoppers? We’ve got some quick steps to read to help you get your business ready for selling on Pinterest.

1. Understand your target audience

Before delving into selling on a new sales channel, there are some things to know. It’s wise to understand the native demographics that use the sales channel you’re interested in using. 

For example, Pinterest has a primarily female audience, with almost 70% of users being between ages 18-49. It’s also possible to find out more about your audience. This includes things like their locations, what kind of jobs they do and roughly how much they earn. 

Ideally, you should create a buyer persona or go through your existing customer journey. A customer journey will best ensure that you know precisely who you will need to target on the platform. 

Find out more about Pinterest’s demographics from SproutSocial.

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2. Create a Pinterest business account

If you’ve ever used Pinterest in a personal capacity, you should know that having a Pinterest business account is a very different experience. You will gain access to business features, such as analytics, ads and other tools that help you sell.

If you already have a personal account, you can easily change it to a business account by signing into your account and converting it.

However, you can also create a Pinterest business account immediately if you do not yet have an existing personal account. 

3. Focus on Branding

As you start to navigate the world of social media, it should be clear to your customers that your Pinterest profile is recognisable and similar to your other social media accounts. 

Remember to use high-resolution imagery, write a cohesive ‘bio’ about your business, ensure that your cover boards are on-brand, and update your contact information to be current.

Did you know that you can also use Pinterest’s branding for your business account?

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4. Verifying and connecting your website

The final stage in setting up your Pinterest business account is to connect and verify your business website to your Pinterest account.

It’s easy enough to add your website within your profile settings is simple enough – but verifying is a bit harder. To verify your website, you will need to ‘claim’ ownership of it. To do so, you will be asked by Pinterest to add a meta tag or upload an HTML file to your website. Read more about this from Pinterest’s help centre.

Take note that you can only verify one website on your Pinterest business account, so make sure it’s your main site that generates sales or you will need to redo the entire process.


There are a few simple steps to follow to ensure that you can start leveraging Pinterest correctly.

Some of these steps include verifying and connecting your website, branding your pins, creating a Pinterest business account, and doing some research into your target audience.


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