Google Merchant Center Got a Brand New Look
In August 2016, the Google Merchant Center got a brand new look, and we like it. The forgotten kid finally had a new responsive interface built with Google’s Material Design […]
Why GTINs are important
Hold on, for starters, what is a GTIN? GTIN stands for “Global Trade Item Number”, which is a broad term used to describe the various product identifier systems used internationally […]
Google Shopping – Tips for Beginners
Google Shopping is a great platform for online retailers to reach customers, but is often fairly misunderstood and underutilised. It works differently to Google Ads and organic search. You won’t […]
Comparison channels: Pricecheck
Whether you’re starting out or have been in the game for a while, you have probably heard that price or product comparison platforms (or “comparison channels” as we refer to […]
Why you need to optimize your data feed now
Your product feed can be daunting, and is therefore often ignored by retailers. Is optimizing the product feed sitting at the bottom of one of your retail manager or marketer’s […]
Why you should be remarketing
If you haven’t already dabbled in remarketing, now is the time to do so. Remember the pair of shoes you browsed online, that you then saw an ad for later […]
