In the highly competitive world of Google Shopping, capturing the attention of potential customers is crucial. One of the most effective ways to stand out and attract new buyers is […]
A/B testing your adverts are important for any e-commerce store – small or large. A/B testing (or split testing) involves creating two or more variables of the same advert, and […]
This article explains how to create seasonal custom labels on ShoppingFeeder for Google Shopping campaigns and how they can help you bid on the best possible label. Custom labels in […]
You might have remembered Google’s Shopping announcement earlier this year – which revealed that Google Shopping will now include free and paid listings, offering free ad listings that were previously […]
As consumers continue to move towards eCommerce to support businesses, it’s become more important than ever for retailers and interested buyers to link up where a multitude of searches happen […]
They’re everywhere, even if you don’t know it! We’re talking about product or shopping feeds, which are an invisible part of your favourite online stores. Did you know that a Google […]
Google sent out an email to all their advertisers on Thursday to announce that Standard Shopping Campaign ads will now be showing to Gmail users. From the week of 4 […]
In this article we’re discussing one of the more basic strategies to managing your Google Shopping campaigns: Creating custom labels.
Once you have created your local inventory feed, you will need to enable local ads in your Google Shopping campaigns in order to showcase your local products.
Shoppers looking for the perfect watch can crawl through several different online stores looking for the perfect one, or simply type a search query into Google, switch to the Shopping […]
