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A/B Testing Google Shopping Ads

A/B testing your adverts are important for any e-commerce store – small or large. A/B testing (or split testing) involves creating two or more variables of the same advert, and […]

What is Google Shopping?

Shoppers looking for the perfect watch can crawl through several different online stores looking for the perfect one, or  simply type a search query into Google, switch to the Shopping […]

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