What is Performance Max by Google?

What is Performance Max by Google?

If you haven’t yet heard, Google has recently launched an all new campaign type that makes promoting your products so much easier! Performance Max campaigns in essence work alongside Google Search campaigns, to help you achieve results across the board of Google’s ad channels. While you may be wondering “What is Performance Max by Google?”, not to worry, this article provides you with an easy-to-understand overview of the new campaign type.

What is Performance Max?

Performance Max is Google’s newest addition to their ad campaign offering. In essence, Performance Max allows online retailers to create automated goal-driven campaigns that use machine learning to target audiences with an optimal bid, to ultimately optimise performance.

To sum it up, Performance Max campaigns will assist you:

• In finding more converting customers
• Receiving more value from your budget
• In providing detailed, valuable insights
• In receiving better results through automation inputs from Audience Signals and Value Rules

Performance Max is therefore a goals-based campaign type that allows merchants, like you, to achieve maximum performance across all Google properties.

How can I set up a Performance Max campaign?

If you have a Google Merchant Center account, setting up a Performance Max campaign is fairly simple. Just follow the below steps:

1. Sign in to your Google Ads account.
2. In the “Page” menu on the left, choose Campaigns.
3. Use the plus button  to select New campaign.
4. Select an advertising objective for your campaign. If none of the goals fit what you’re looking for, select Create a campaign without a goal’s guidance.
5. Confirm the conversion goals for your campaign. Your account goals will be default prepopulated, but you can remove these or add new goals.
6. Select your Merchant Center account and country where products are sold.
7. Enter a campaign name.
8. Choose Continue.

If you don’t have a Google Merchant Center account or store visits goal and would like to set up a Performance Max campaign, simply follow the below steps:

1. Sign in to your Google Ads account.
2. In the “Page” menu on the left, choose Campaigns.
3. Use the plus button  to select New campaign.
4. Select an advertising objective for your campaign. If none of the goals fit what you’re looking for, select Create a campaign without a goal’s guidance.
5. Confirm the conversion goals for your campaign. Your account goals will be default prepopulated, but you can remove these or add new goals.
6. Select Performance Max as your campaign type.
7. Enter a campaign name.
8. Choose Continue.

For a more in-depth guide on how to set up a performance campaign, please visit this Google Ads video.