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Seasonal E-Commerce Marketing

Seasonal E-Commerce Marketing

To maximize your e-commerce success, it’s crucial to leverage the power of seasons, whether it’s summer, winter, or holiday season.
Seasonal Marketing is useful for brand loyalty, customer segmentation, and helps customers feel valued. Moreover, Seasonal Marketing can be leveraged for cross-border sales so you don’t have extra stock piling up.

Here are some helpful seasons to embrace in e-commerce:

  • Summer, Winter, Fall, Spring
  • Halloween
  • Christmas
  • Back to school
  • Valentine’s Day

What’s more, seasonal marketing allows merchants to discover niches in targeting.

Shopping via social media is also on the rise, especially among younger consumers. 6 in 10 (61%) businesses expect to see higher engagement and purchases through social media during the holidays.


Here are some tips to help you make the most of each season and stand out from your competitors:

Seasonal Tips for Websites

Update your website with season-specific promotions, themes, and imagery. For example, during summer, highlight products that are perfect for beach trips, picnics, or outdoor activities.

During winter, showcase products that can help customers stay warm, cozy, and comfortable. Additionally, make sure your website is easy to navigate and user-friendly, so customers can quickly find what they need.

If you need some extra tips, watch this webinar on optimizing your website for conversions!

Seasonal Tips for Social Media

Use social media to your advantage by creating seasonal campaigns that resonate with your target audience. Share images, videos, and blogs that showcase how your products can enhance their seasonal experiences.
For example, share images of customers enjoying your products on a sunny beach or in the snow. Use social media advertising to target specific demographics and drive traffic to your website.

Seasonal Tips for Newsletters

Utilize email marketing to promote seasonal sales, new product launches, and discounts. Create personalized emails that connect with your customers’ interests and needs.
For instance, during the holiday season, send emails with gift ideas, holiday-themed promotions, and exclusive discounts.

Learn more about email strategies for e-commerce.

Keyword Search by Season

Optimize your website and product listings for search engines by using seasonal keywords and phrases that your customers are searching for.
For example, use keywords like “summer fashion trends”, “winter outdoor gear” or “warm jacket” to rank higher on search engines and attract more customers.

Learn more about keyword research to drive traffic to your store!

Incentivise for the Seasons

Offer seasonal incentives like free shipping, discounts, or exclusive seasonal products to attract and retain customers. For instance, offer free shipping on winter coats during the holiday season, or discounts on summer swimwear during the summer season.

You can A/B test your seasonal campaigns using Google Shopping Custom Labels on ShoppingFeeder!

How Multi-channel marketing can help

Leverage multi-channel sales strategies to expand your reach and increase your sales. Use ShoppingFeeder’s feed management platform to optimize your product feeds for multiple channels, including Google Shopping, Facebook, and more. Selling on Pinterest? Leverage season-specific images and keywords and use powerful reporting tools to track your sales and optimize your strategy for maximum impact.


By implementing these tips, you can leverage the power of seasons to boost your e-commerce sales and stand out from your competitors. Always stay updated on the latest trends and technologies to stay ahead of the curve.


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