Seasonal E-Commerce Marketing
To maximize your e-commerce success, it’s crucial to leverage the power of seasons, whether it’s summer, winter, or holiday season.Seasonal Marketing is useful for brand loyalty, customer segmentation, and helps […]
Live Shopping: A Success in China, A Failure in the West?
Live shopping, the concept of combining live streaming and e-commerce, has been a huge success in China, with companies like Taobao and JD.com attracting millions of viewers and generating billions […]
The Fast and the Cheap: The Dark Side of the Shein Process
In 2018, the United States and China’s tit-for-tat trade war began, with former President Donald Trump placing tariffs of $300 billion on Chinese goods. This move is said to have […]
Finding the Sweet Spot: A Slice of Niche
Let’s uncover what niche marketing for e-commerce really means… Roughly 10% of the world is left-handed. And unbeknownst (or knownst) to the right-handed majority, are daily challenges lefties face: Left-handed scissors; ink pens; which side […]
