The Importance of Data-Driven Decision Making
Unlocking E-Commerce Success: Three Themes Every Retailer Should Explore Have you ever felt like you’re running on a treadmill in your e-commerce business? You’re putting in the effort, but sometimes […]
Google Merchant Center Suspended?
Getting your products listed on Google Merchant Center (GMC) is crucial for success in the digital marketplace. GMC is a platform that allows online retailers to upload their product data […]
Seasonal E-Commerce Marketing
To maximize your e-commerce success, it’s crucial to leverage the power of seasons, whether it’s summer, winter, or holiday season.Seasonal Marketing is useful for brand loyalty, customer segmentation, and helps […]
Live Shopping: A Success in China, A Failure in the West?
Live shopping, the concept of combining live streaming and e-commerce, has been a huge success in China, with companies like Taobao and JD.com attracting millions of viewers and generating billions […]
The Fast and the Cheap: The Dark Side of the Shein Process
In 2018, the United States and China’s tit-for-tat trade war began, with former President Donald Trump placing tariffs of $300 billion on Chinese goods. This move is said to have […]
Finding the Sweet Spot: A Slice of Niche
Let’s uncover what niche marketing for e-commerce really means… Roughly 10% of the world is left-handed. And unbeknownst (or knownst) to the right-handed majority, are daily challenges lefties face: Left-handed scissors; ink pens; which side […]
A/B Testing Google Shopping Ads
A/B testing your adverts are important for any e-commerce store – small or large. A/B testing (or split testing) involves creating two or more variables of the same advert, and […]
Personalize E-Commerce with Dynamic Discounting for Shopify
Dynamic Discounting is a pricing strategy that allows online retailers to offer personalized discounts to individual shoppers based on their online behavior and propensity to buy. The personalized discount is […]
Macro Consumer Trends
When it comes to e-commerce, understanding your audience is key. Different regions and countries have unique consumer behaviors, preferences, and priorities. We’ll take a closer look at some of the […]
Custom Labels: Refine your bidding on Google Shopping
This article explains how to create seasonal custom labels on ShoppingFeeder for Google Shopping campaigns and how they can help you bid on the best possible label. Custom labels in […]
